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Orvel Ray Wilson Getting ready for Guerrilla New Years Eve!
Mark Richman
Hi Jay! I'm really enjoying the book. I do have a couple of questions for you, though.
In IT Consulting, we are often specialists in a particular discipline or technology, but rather unfocused or agnostic with respect to industry or vertical market. As you point out in the book, when developing a Marketing Plan, it's cr...itical to identify who your target market is. To that end, I've been examining my list of current and past projects here [ http://www.markrichman.com/clients ].
As far as I can tell, they have absolutely nothing in common, aside from the fact that I was involved. They span industries, sizes, geographic locations, business models, and technologies used. Many of them are no longer in business. Is examining past successes a poor approach in determining your target market for future growth? How can you focus on a target market narrowly enough to effectively reach your audience, but not at the expense of other opportunities?
Thanks for taking the time to read all that! :)
Best wishes for a new year,
Mark
www.markrichman.com
My clients have included some of the world’s top companies in their sector. They are successful organizations that constantly look to drive future profit
Guerrilla Marketing Official Page Hello Guerrillas! What are you favorite Guerrilla Social Media Weapons?
Shane Gibson Working on the Guerrilla Social Media Marketing project for Guerrilla Marketing Official Page tomorrow.
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Guerrilla Marketing Official Page Guerrilla Marketing Tip: An invitation that will please your prospects. If you're active in a civic or a business association, that's great! If not - join one and participate. One of the best positions to hold in any organization or association is membership chairman. You can solicit many new members with this approach..., as well as develop a solid relationship with prospects and open many new accounts
Jay Levinson and I put our heads together and came up with “The 10 Personality traits of a Guerrilla Social Media Marketer” they will be part of a program we’re developing together. I thought I would give you a sneak peek into these traits and the Guerrilla way: 1. Immu...
