The is the second and final part of our guide about using Issuu for marketing. In the first part we gave you five practical tips for using Issuu to market your portfolio. The tips were:

1. Upload to Issuu to make your content visible through all major search engines and through our active community site.
2. Embed Issuu into your site, blog, or social community.
3. Customize Issuu to match your brand.
4. Use links inside your publications to send direct traffic your way.
5. Learn from our detailed user statistics, and run multiple campaigns to optimize ROI.

Creative Ways To Use Issuu
In this part of the our guide we’ll show some more examples. As you may have gathered already, many of the world’s biggest publishers, companies, and agencies are already using Issuu for their marketing. And so are thousands of small businesses and individuals too. Here are a few more examples of the many creative ways to use Issuu:

1. DBB Worldwide, the advertising agency company with the highest revenue in the world, has created an entire page for their reports. Having all that information freely available is an effective way of influencing stakeholders. Interbrand, the world’s largest brand consultancy, did something similar here.

2. Edelman, the world’s leading independent PR firm, simply links from their home page to their Issuu profile. You’ll find both interesting presentations and reports here, so far yielding over 16,000 views at the net cost of $ 0.

3. World Bank Publications has published 90 publications with Issuu Pro and embedded some of them on Facebook, using our Facebook app Publisher . It’s a very effective social digital strategy, so far resulting in over 37,000 views.

4. Carlton Reid, author and biking enthusiast, has promoted the self-published ‘Bike To Work‘ book through Issuu Pro with amazing enthusiasm and ingenuity. With previews, special editions etc. he’s had almost 143,000 views on Issuu even before the book is out in print!

5. Metro International, the world’s largest international newspaper, is using an Issuu feature called Smart Look to automatically replace their PDF downloads with Issuu editions. Try clicking a PDF on this page and see the Issuu version pop up. Smart Look is available with both the free and Pro version of Issuu.

We could go on, but hopefully you get the picture already. Now sign up for free to experience Issuu, or try the 14 day free trial of Issuu Pro. It’s an easy and effective way to help you beat the downturn.

Related posts:

1. 5 Issuu Marketing Tips: Upload To Beat The Downturn (Part 1)
2. Publishers, We Know It Hurts! 8 Tips To How Issuu Can Help