Last month Issuu was visited by over 5.5 million people, serving 300 million unique page views through our entire network. That’s a lot of traffic, and the numbers just keep growing! The good news is that you can claim your part of all that attention simply by uploading your catalogs and publications.

In this post we’ll show you some of the ways you can promote your own portfolio with Issuu, no matter if you’re selling necklaces on eBay, or rolling out a major campaign for a multinational company. With these tips you’re guaranteed to get more exposure to help you beat the downturn!

1. Uploading is marketing: Let the web work for you
After you’ve spent a minute signing up, you should upload your catalog, publication, preview etc. Doing that alone will make your content available through Issuu’s community, as well as all the major search engines. We have a Google PageRank, 8 out of 10, which helps you get more attention when people search for your product, service, or company.

• Examples: Google uploaded a marketing publication, and so did NASA and Asus.

2. Integrate your catalog into your website
Since all your customers are used to going to your website, make sure to add your Issuu publication there too. It’s called ‘embedding’ and it’s really easy to do: Simply click Embed, get the code, and paste it into your website, blog, or even a social community. Now your customers won’t have to download your publications, or wait to receive them in the mail.

• Examples: Font Font embedded their catalog. Goldspot Pens did the same and have had over 4 million views so far. And Rado simply links to all their Issuu catalogs.

3. A design that sells a message
We’ve put a lot of work into creating the best and most beautiful reading experience for your customers. Looking good increases your chances of success! Your content will look just like a printed publication, except that you can customize it to your heart’s desire: Brand it by changing the background to any color or design, insert your logo, or even customize the buttons to match your brand. All with a few clicks.

• Examples: Telegraph.co.uk and Cambridge University Press inserted their logos using Issuu Pro. Red Bull and Distinctive Publishing customized the viewer even more.

4. Active Links: It’s click-tastic
With Issuu all the links inside your publications becomes active, taking your customers wherever you want: Your website, blog, webshop, or maybe to a partner’s or advertiser’s website.

• Examples: Clicking a title in a Routledge catalog takes the customer right to the webshop, and so does clicking a swimsuit in TYR Sport’s catalog.

5. Statistics: Know your customers
How is your campaign doing? With print, or even PDFs, that can be hard to measure. But not with Issuu: We offer statistics that show you the views, bookmarks, and external links to your publications. You can easily run multiple campaigns and compare the ROI.

We will also show you which search keywords takes readers to your publications, and where in the world you are being read the most:

We hope this inspired you enough to try Issuu. Sign up for free or try the 14 day free trial of Issuu Pro.

We’ll return with the second and final part of this guide soon.

Related posts:

1. Publishers, We Know It Hurts! 8 Tips To How Issuu Can Help