Ad Exchanges

"the executioner" opinion expressed below is written by Karin Blake, Senior Lead of Platform Management, Ad Exchanges, at Razorfish.

Dean Vegliante is General Manager of Netmining, an online ad network and optimization company - and a division of Innovation Interactive which also owns SearchIgnite and 360i.

"Data Driven Thinking" is a column written by members of the media community and contains fresh ideas on the digital revolution in media.

GM has finalized its agency dance partners (for now) and for the first time in nearly 100 years, Chevy campaign duties will be split by perennial GM agency service provider, IPG's Campbell-Ewald, and newcomer Publicis. ...

In a release today, AdMeld announced "the introduction of Real Time Bidding (RTB) capabilities in the United Kingdom" through its partners AdJug, AppNexus, Infectious Digital, Invite Media and MediaMath. Read more.

Today's data nugget!How far along are we in this new data-rich world of ad exchanges and demand-side platforms? Not "too" if Google Trends is to be believed.

Yesterday, BlueKai announced the second edition of its BlueKai Pulse which looks at intent data across its data exchange through the end of November. The report offers insights on consumer buying trends ...

A senior agency executive who manages the digital account for an Ad Age 50 CPG manufacturer recently delivered the best line I have heard in a long time. We were talking about Behavioral Targeting (BT) ...

AdExchanger.com: Given AOL's recent positioning in the content creation space, where does Associated Content fit? And, is it odd having Tim Armstrong as an advisor and competitor?

From his company's blog, Lotame's Dan Reich references a recent manifesto/post by the IAB's Randall Rothenberg who said, "technology succeeds in driving the cost of reaching the perfect audience down to ...

Fresh from its move to the NASDAQ, InterCLICK announced that it has succesfully placed "2,875,000 shares of common stock to a select group of institutional investors." Given the sale price of $4.50 share, InterCLICK now has a cool $12 million in net proceeds to play with. ...

In a release, video ad network ScanScout said its partnering with a gaggle of "premium" brands including Warner Brothers, Warner Music and Marvel Comics to provide its video ad network services. Read the release. On Beet.tv, CEO Bill Day talks "engagement" metrics here.

ZL: Definitely. When we started Pontiflex two years ago, we anticipated that most of our growth would come from direct response marketers. But surprisingly we have seen a very rapid adoption of Cost-per-Lead ...

DV: At Index, we invest in technology and life science companies from early through to the growth stage of their development. We're global in our outlook and investment philosophy, and this geographic diversity is one thing that makes us different. ...